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  • This latest buzz word, has been around since the beginning of the first barter – simply it means any information about your business
  • generate/obtain accurate information
  • trust the information only after vetting process
  • acting on wrong information can be catastrophic
  • understand what the information really means
  • use BI to hold business accountable – examples:
    • variance analysis
    • performance metrics


  • take action on BI  – examples:
    • if losing money, make changes to become profitable
    • if one product is more profitable than another look at opportunities to increase sales of that item
    • sales rep consistently not meeting targets, replace them

If you would like to improve your business or know anyone who would like to improve theirs, call me.